The AI function was first installed in the currently available SONY α7R V. It has a very good reputation, and its flawless performance is unmatched. And now to the next generation ─ who would have imagined that the AI function of cameras would evolve to this extent just a short time ago? It is expected to be released in 2025.Sony a7VThe new AI functions installed in this camera may show us a new dimension of evolution.
For example, cameras that "remember" the subject. With the evolution of AI processing units, the more you shoot, the smarter the camera becomes, and the speed and accuracy of focusing improves. The future where cameras learn and support us is just around the corner.
What I will explain next is,How next-generation AI will change the way we shootHere are some hints. Let's take a look at the world of photography of the future.
- New AI technology planned for inclusion in the α7 V
- How far will real-time tracking go?
- Will Eye AF become easier to use?
- How "smart" will cameras become with AI?
Will the AI processing unit change the concept of photography?
- A dedicated AI brain "evolves" the camera -
AI processing unit -- just the term sounds a little futuristic, doesn't it? In fact, this new technology is not just an upgrade. Unlike the general-purpose image processing engines used up until now, a "brain" with processing power dedicated to AI will be installed inside the camera.
How will it change? For example, the focus accuracy for moving subjects will improve dramatically, and the disappointment of "Oh, the focus is out now!" during shooting may decrease dramatically from now on. This technology is particularly effective in scenes with unpredictable movements such as animals and sports.
And what does this technology mean? It's a "stress-free shooting experience" that allows users to concentrate on taking pictures. A future where you can take pictures from your own perspective without worrying about focusing or tracking the subject is just around the corner.
Real-time tracking with AI, we've come this far.
~Never let your subject slip away. The ability to continue chasing even when hidden~
Speaking of Sony's real-time tracking, it's already a hot topic in the current model. But the new α7V is expected to take it to the next level. What's different?The ability to see the invisibleThis is not about the occult (laughs).
For example, even if the subject is hidden by an obstacle in front, the AI continues to recognize it as "He must be here!" The moment the obstacle moves away, the subject is already in focus... This is a technology that seems like the future.Deep learningThanks to this, the accuracy continues to improve as the camera continues to learn using AI.
In addition, users may be able to fine-tune settings when using real-time tracking, such as those required by professional sports and wildlife photography.Customizable to suit your needsImprovements are also expected.
I can't wait to see further advancements in AI eye AF.
~The eyes speak as much as the mouth - that's why the focus is on the pupils~
When you hear the term "eye AF," many people may already be familiar with it. However, it seems that the next generation of eye AF will not be just an update. It is said that new technology will be introduced that can accurately capture the eye even in backlight or darkness.
What's even more advanced is the ability to handle animals. It's said that it can handle not only dogs and cats, but also fast-moving animals like birds and insects. This is great news for people who enjoy taking photos of wild animals and pets.
By this time next year, Instagram may be overflowing with beautiful animal photos.
And the evolution of "Eye AF" means you can concentrate on shooting with less stress. The α7 V may be the camera that won't miss a "beautiful moment" even in portraits.
Deep learning, the era where cameras can "learn".
~The more you shoot, the smarter your camera becomes~
One of the most notable AI technologies installed in the α7V is the concept of a "learning camera." The camera uses shooting data to memorize the characteristics of the subject, allowing it to respond more quickly in similar situations from the next time onwards.
For example, if you capture a uniquely shaped vehicle or a rare animal once, your camera will become faster at capturing similar subjects in the future. It's as if the camera has grown.
This technology could also be revolutionary for professional use, as we could see a future where cameras adapt to the environment every time they shoot at the same event or sporting venue.
The evolution of AI in the world... Cameras are no exception. The next-generation α7V is equipped with a learning ability never before seen in a camera, inviting users to a new shooting experience.
- Real-time tracking is now even more accurate.
- Eye AF keeps your eyes on the subject no matter the situation.
- Deep learning makes cameras "smarter."
Just imagining how photography would change if I had a camera like this in my hands is exciting. I can't wait for 2025 to come soon!

Below is a pillar page that introduces the full performance of the α7 V.
References used in creating this article
Mirrorless Camera Info
Sony a7V Rumors
DC Life
Evolution of AI functions in the α7 series
GetNavi Web
Views on AI-enabled camera features
Sony Official Site – α Universe
A detailed look at the AI features of the α7R V by a professional photographer