Amazon's new service "Amazon Haul", which launched in the United States on November 2024, 11, is a hot topic. For us Japanese who are weak to the words "cheap" and "good deal", this news is not to be missed! However, we have also heard the saying that there is a catch to cheap things. Is it really safe? And will the service be launched in Japan? In this article, we will explain the points of concern!
What kind of service is Amazon Haul?

First, let me give you a brief introduction to "Amazon Haul". This service is an online store that mainly sells products under $20, especially items under $10. As the name suggests, the concept is "buy in bulk and have fun."
Why Are so cheap?
The secret is Amazon's unique logistics network and bulk purchasing strategy. They keep costs down by purchasing directly from suppliers and taking advantage of wholesale prices. In addition, they eliminate waste by carefully selecting their product lineup.
Strategies to win the competition
In order to compete with its rivals SHEIN and Temu, the company is focusing on quality and consumer protection. It seems to offer a new shopping experience that goes beyond the usual "cheap and nasty" vibe.
But is it okay to jump at the chance just because it's cheap?
Next, let's look at safety.
It's cheap, but is it safe? Check the facts
When you see cheap products, you are tempted to buy them, but you may be concerned about their quality and safety. Let's take a closer look at what measures Amazon Haul takes!
1. Is the quality okay? When registering products, Amazon conducts regulatory review. However, because there are many third-party sellers, it seems that not all of them are of the same quality. It is important to check the reviews and seller ratings carefully!
2. What about counterfeits and inferior products? There have been reports of counterfeit products being distributed among low-priced products at competitors Temu and SHEIN. Amazon is using return policies and customer feedback to reduce this risk. By making full use of conditions such as "free returns," you can shop with peace of mind.
3. How do I deal with problems? In the unlikely event of a product problem, Amazon's support will respond quickly. Customer service has a good reputation, and returns and exchanges are relatively smooth. This means that even beginners can try it with confidence.
To be honest, having seen the recent news about Temu and SHEIN, I think it all comes down to how much they understand that "safety" is at the core of users' priorities.
In that sense, it is sensational that Amazon has entered the same arena.
When will the service start in Japan? Predicting the launch date
So when will the service start in Japan? There has been no official announcement yet, but let's make a prediction based on past trends and the current situation!
1. Predictions based on past adoption patterns Amazon tends to roll out services that have been successful in the United States to other countries relatively quickly. Prime Video and Echo have also come to Japan within one or two years of their release in the United States. Considering this pace,Possible start date in 2025It's expensive.
2. Expectations for the Japanese market In Japan, SHEIN and Temu are expanding their influence. Therefore, Amazon must be eager to enter the market early and regain its share. In particular, since many Japanese consumers want both "cheap" and "safety," Amazon Haul is expected to be quite popular.
3. Don’t forget the precautions! However, Japan has strict regulations regarding quality and safety, which may affect the timing of the launch. It seems that the localization is being carried out carefully.
Summary: Will Amazon Haul change our lives?
Amazon Haul, whose launch is eagerly awaited, is not just a new service that lets you buy cheap products. It has the potential to influence our consumption behavior and values, as well as local economies and environmental awareness.
First, the ease of obtaining bargain products makes shopping even easier, but it also increases the risk of impulse buying and overconsumption. In addition, while it has the benefit of reducing the burden on the household budget, small expenses can add up to unexpectedly large expenses. Smart and planned shopping will be more important than ever. Every little bit counts.
It has not yet been decided when the service will be launched in Japan, but if it becomes a reality, it will bring about a major change in our shopping style. However, it is important to use this new service as a "smart consumer" who is not obsessed with low prices, but also considers quality, safety, and even environmental friendliness.
How will Amazon Haul change our lives? Let's keep a close eye on its impact and pursue a richer, more convenient life!
Reference list
GIGAZINE
URL: ギガジン
INTERNET Watch
URL: Internet Watch
Bloomberg
URL: Bloomberg
WEDGE Infinity
URL: Wedge
US Stock News
URL: USStocks.com