Improving the efficiency of ad design is an important issue in the digital marketing field.Generation AIThis is a very powerful ad creation tool that uses the power of AI to shorten the ad creation process from hours or even days to just a few minutes.
I tried both apps myself, and while I felt they were groundbreaking, I also felt they had some quirks (especially the image generation, which I was looking forward to). However, I found them to be powerful enough tools, at least for plotting.
This time, we will introduce a representative example of generative AI.Chat GPTとGeminiWe will thoroughly compare the two and delve into their capabilities and ease of use from the perspective of an advertising designer. We will also look at examples of AI implementation in advertising production and explore practical ways to use it.Apple IntelligenceThere is also an AI developed by Apple called ``AI-AI,'' but since it is not available in the author's environment, I will not discuss it here.
Please note that the comparison will be based on the paid versions of both ChatGPT and Gemini.
The exact version is "ChatGPT 4o""Gemini AdvancedWill be.
What is generative AI? - Generating advertising design ideas in just a few seconds -
Simply put, generative AI is:Tools that help computers think like humans and do creative workFor example, the hours spent coming up with a catchphrase for advertising or a script for YouTube can now be done with this AI.A few seconds to a few minutesYou will be able to get results.
Specifically, the generative AI uses two mechanisms:
- Machine learning: They study large amounts of data from the past (such as advertising copy and design ideas) and use the rules they learn from there to create something new.
- For example, if you say, "I want to create advertising copy for a cafe," the app will suggest suitable copy based on a wealth of data about coffee.
- Natural Language Processing (NLP): A technology that understands human speech and writing and responds based on that.
- For example, if you say, "I'd like a catchy slogan that's family-friendly and friendly," it will choose friendly expressions that fit your request.
What this means is that "AI can create a large number of basic ideas without humans having to think from scratch." For example, if you ask the AI to "come up with 100 catchphrases," it will instantly provide candidates. By simply choosing the one you think is "good," you can significantly reduce your work time. This is a tool that is highly reliable for freelance advertising designers who are pressed for time.
- speedResults are available within seconds or minutes, so you can rest assured even when working on projects with a tight deadline.
- A wide range of ideas: It allows for new ideas that humans alone would never come up with.
- Efficiency: It provides many options so you can compare them and make the best choice.
In short, generative AI is "A reliable assistant who can help me come up with ideas quickly and broaden my horizons" Especially in the field of advertising design, it is not only time-saving,The power to improve the quality of creative workis also expected.
Furthermore, generative AI is not just an efficiency tool, but also a powerful partner that can bring out new and innovative ideas and expand creative possibilities.
*AI including ChatGPT, Gemini, Apple Intelligence, etc. is called "generative AI."
Compare the differences between the two
When using generative AI in advertising production, it is necessary to understand the characteristics of each tool and use them appropriately.Prices,PerformanceWe will compare the two from the following perspectives:
Compare prices
- Chat GPT: Available on a monthly basis, the standard plan is reasonably priced. On the other hand, if you pay an additional fee ($20), you can use the premium plan and access more advanced models (GPT-4). By using the paid plan, you will be able to see more natural language and deeper insights.
- Gemini: Often offered as a part of Google Workspace, it is cost-effective when combined with other Google tools. The monthly fee is 2,900 yen, which is slightly more advantageous than ChatGPT. By making this a paid service, you can have more natural language and more advanced suggestion capabilities.
Pros of ChatGPT
- It is said to be good at generating and analyzing long sentences and complex text.
- It supports multi-modal operation, allowing commands to be given using images and audio data.
- Various GPT engine-based plugins (web apps?) called GPTs are available.
Cons of ChatGPT
- There is a risk of hallucination, so careful examination of the contents of the product is required.
- There is no integration with Google services.
- The default writing style seems AI-like.
Gemini Pros
- It works with various Google products to make it even more convenient to use (a feat only possible for a major company).
- High multimodal capabilities that can process text, images, audio, and video simultaneously.
- He has excellent natural language skills and can express characters in a variety of writing styles.
- The free version has no usage limit! (←This is important)
Cons of Gemini
- The context length is shorter than ChatGPT.
- I may not be good at expressing myself in short sentences such as catchy slogans.
Furthermore, the pros and cons of both services will be compared based on paid versions.
ChatGPT vs Gemini performance review
We actually used ChatGPT and Gemini to test how useful they are for advertising design.
We had a generative AI write 100 catchy slogans
First, we had ChatGPT write 100 pieces of advertising copy for a certain beauty product.
You are a professional copywriter.
We are going to have you create 100 advertising slogans for a beauty product called "Tenshi no Lala First Serum."
Below is the information provided by us.
# # #
1. Basic information about the product
・Main ingredients: Wilbride, ceramide, high-purity collagen
・Product purpose: Moisturizing, whitening, anti-aging care
・Texture: Slightly thick milky white
2. Target
・Target group: Women in their 30s to 50s who suffer from dry skin
・Target concerns: Dry skin, lack of moisture
3. Product Strengths
- Contains high-purity collagen "Tenshi no Lala" to bring back youthful, moisturized skin
4. The image you want to convey
・Message: No matter how old you are, you can regain your youth with First Serum. First Serum softens hardened keratin, allowing your usual beauty serum to penetrate deeper.
5. What you want to convey in particular
Keyword to include in copy: Youth *There is no need to force it
Other: Please suggest 100
↓The following is the catchphrase that ChatGPT created in response to the above content. ↓
- Memories of youth reside on your skin.
- The moment you touch it, the moisture of that day is brought back to life.
- Bring back youth to your skin.
- A first serum that brings out the youth.
- "Moisture = youth" once again.
- A drop of magic that awakens your youth.
- The brilliance of those days is now yours.
- Youth regeneration care starting in your 30s.
- Your first step towards youthful skin starts here.
- The brilliance of youth, not just a memory.
A catchphrase that focuses on moisturizing and hydrating properties
- Every drop of moisture is drunk by the skin.
- The first step to opening the door to moisture.
- A moisturizing oasis for morning and night.
- Say goodbye to dry skin.
- Stock up on moisture for your skin.
- Towards a future with zero dryness.
- A moment when your skin feels full.
- Moisture is the greatest reward your skin can give you.
- A hydrating revolution for your skin.
- Morning comes when you forget about dryness.
A catchphrase that emphasizes whitening
- Get the pure white glow.
- For transparency and even whiter than that.
- Skin that is drenched in light and has a sparkling transparency.
- Whitening power that shines from deep within the skin.
- A timeless transparency.
- Tomorrow's skin will be whiter than today.
- Achieve both whitening and moisturizing.
- For skin that doesn't give up on whiteness or moisture.
- Say goodbye to blemishes and dullness.
- Whitening care starts with this one bottle.
A catchphrase that focuses on anti-aging care
- Your age doesn't show on your skin.
- Turn back the clock on your skin.
- Aim for a 10 year difference in skin age.
- Tomorrow, the day after, and the next, I will not let my age get the better of me.
- Aging care starts here.
- Solve all age-related problems with moisture.
- The moment you touch it, your skin feels rejuvenated.
- Forget about fine lines caused by dryness for skin that's perfect for you.
- Glowing skin even in your 50s.
- Aging can be changed with care.
A catchy slogan that highlights the appeal of the product ingredients
- High-purity collagen is the source of moisture.
- Angel Lala, angelic skin.
- Ceramide gives you soft skin.
- Wilbride brings back the sparkle.
- Recreate youthful skin with the power of science.
- You can't ask for more beauty ingredients.
- High-purity collagen that your skin will love.
- Angel ingredients protect the skin.
- Beauty magic that reaches the stratum corneum.
- The only ingredient that suits your skin.
A catchphrase that conveys the feeling of use
- It's thick and rich, but not sticky.
- It spreads across your skin and fills your soul.
- You'll feel the difference from the first drop.
- The moment your skin becomes soft.
- A moist feeling, and beyond.
- The feeling of it penetrating is addictive.
- It's not sticky, but keeps your skin moisturized.
- One thick drop fills the skin.
- With a gentle fragrance on the skin.
- I was surprised by the first sensation.
Emphasizing its value as a first serum
- The starting point for beautiful skin.
- First serum will change the future.
- Make the most of your next beauty product.
- The first step in guiding your beauty serum.
- Prepare the foundation for your beauty with First Serum.
- The first step to resetting your skin.
- This one drop changes everything.
- This is where all skin care begins.
- This one bottle makes morning and evening care easy.
- A first serum that creates the foundation for beautiful skin.
A catchphrase that resonates
- No more putting up with dry skin problems.
- Your skin can also relive its youth.
- Beautiful skin without the hassle.
- Delivers satisfying results for all skin types.
- Make your skin smile every day.
- Say goodbye to daily dryness.
- A soothing gift for tired skin.
- Don't hide your skin concerns anymore.
- If you feel dryness, apply it immediately.
- Create the best skin you've ever had.
A catchphrase that evokes concrete changes
- Achieve skin that makes looking in the mirror in the morning a joy.
- When your skin changes, your daily life changes too.
- I can't wait to see you in a week.
- Enjoy every day filled with moisture.
- The feel of the skin is so different.
- Skin care that makes makeup easy.
- After washing your face, you will immediately notice a difference.
- Apply it at night and wake up moisturized in the morning.
- I was impressed with my skin the next morning.
- A serum that changes your skin type.
Other perspectives in catchphrases
- A luxurious drop that you'll want to use every day.
- Glow from within your skin.
- Amazing results with just 5 seconds of care in the morning and evening.
- Skin care that your skin "drinks."
- For the softest skin you've ever had.
- Beauty ingredients accelerate moisture.
- Cutting-edge technology transforms your skin.
- For skin that forgets its age.
- You can change from this moment on.
- Angel Lara creates angel skin.
We can also adjust and refine the design further if you wish! Let us know if you have a favorite direction.
Next, we asked Gemini to suggest 100 catchy slogans.
*The command is the same as the previous ChatGPT.
↓The following is the tagline that Gemini created upon receiving the order. ↓
Moisturizing and Penetrating
- For skin that never feels dry. Angel LaLa delivers moisture.
- Penetrating*¹ moisture. Tenshi no Lala will transform your skin.
- The first step to moisture. Angel's Lala First Serum.
- Moisturize deep into your skin*¹. Angel Lala will make that happen.
- No need to worry about the dry season anymore. Charge up with moisture with Tenshi no LaLa.
- The next morning, you'll want to touch your skin. Angel LaLa locks in moisture.
- Envelop your skin in a moisturizing veil. Angel's Lala First Serum.
- Fine lines caused by dryness² Less noticeable³. Get youthful skin with Angel LaLa.
- Let Angel Lara guide you to moisturized skin that glows from within.
- For moisturized skin every day. Angel's Lala First Serum.
- The magic of moisture for rough skin. Angel's Lala First Serum.
- It penetrates into your body as if you are being sucked in. Experience it for yourself with Tenshi no Lara.
- An angel's blessing for skin lacking moisture.
- Say goodbye to dry skin*4. Enjoy moisturized days with Tenshi no Lala.
- A moisturizing experience that your skin will love. Tenshi no Lala First Serum.
- The Angel's Lala First Serum fills the stratum corneum with moisture.
- For skin that is moisturized and overflowing with transparency*⁵.
- Even after a long time, the moisture lasts. Angel's Lala First Serum.
- Fill your skin with dense moisture. Angel's Lala First Serum.
- Treats dullness caused by dryness*⁶. Tenshi no Lala will brighten your skin.
High-purity collagen and youthful skin
- Contains high-purity collagen*⁷. Angel LaLa gives you bouncy skin.
- The secret to youthful skin is Angel's Lala First Serum.
- Don't give in to the signs of aging*8. With Angel Lara, you can have skin that you can be confident in.
- Angel Lara will guide you to firm, elastic, and youthful skin.
- Revitalize your skin with the power of collagen*⁷.
- For plump, firm skin. Angel's Lala First Serum.
- For smooth, even skin.
- Feel the firmness and firmness with Angel's LaLa First Serum.
- For bouncy, youthful skin.
- Even as you age, you want to have beautiful skin. Tenshi no Lala can make that happen.
Exfoliating care and penetration support
- Soften hardened keratin. Angel Lala supports penetration*¹.
- Maximize the effectiveness of your regular skin care*⁹.
- A first serum that prepares the foundation*¹⁰ of your skin.
- Penetration¹For skin that is easy to get rid of. Angel LaraCare for ¹¹.
- Beauty ingredientDelivering ¹²¹.
- Supports skin regeneration*¹³.
- For smooth, even skin.
- Change the way your makeup goes on! Angel's Lala First Serum.
- For bright, translucent skin*⁵.
- For smooth skin with less noticeable pores*¹⁵.
Natural and comfortable to use
- Natural and gentle on the skin. Tenshi no Lala First Serum.
- It's gentle to use and can be used every day.
- A comfortable texture that blends easily into the skin.
- Fragrance-free, color-free¹⁶, Sensitive SkinAlso for those in ¹⁷.
- Keep your skin healthy with the blessings of nature.
- Safe to use, natural ingredients.
- Brings out the natural beauty of your skin.
- Simple care for beautiful skin.
- Treat yourself to Angel Lala First Serum.
- Makes daily skin care fun.
Other
- Be confident in your bare skin with Angel Lara.
- The magic of angels on your skin.
- The first step to beautiful skin is Angel's Lala First Serum.
- Top-notch skin care.
- For anti-aging care*¹⁸ from your 30s.
- Prevents dryness for those in their 40s and older.
- For lack of firmness from the age of 50 onwards.
- It's fun to look in the mirror.
- The joy of being able to show your natural skin.
- For lustrous, beautiful skin.
- Have radiant skin and be happy every day.
- Angel Lala will make your skin glow.
- Give it a try and experience it for yourself.
- Moisture, firmness, and transparency*⁵. A first serum that gives you it all.
- Get some Angel Lala on your skin too.
- You'll definitely never be able to let it go.
- For beloved skin*¹⁹.
- For smooth skin you'll want to touch.
- An angel's veil that protects your skin from dryness.
- Free yourself from skin problems and enjoy a free everyday life.
Product name emphasis
- Achieve moisturized, beautiful skin with Tenshi no Lala First Serum.
- Angel's Lala First Serum. Bring the blessings of angels to your skin.
- Tenshi no Lala First Serum. The first step to moisture.
- Tenshi no Lala First Serum. For skin that never feels dry.
- Tenshi no Lala First Serum. High-purity collagen*⁷ gives you bouncy skin.
- Angel's Lala First Serum. Softens hardened dead skin cells.
- Tenshi no Lala First Serum. Maximize the effectiveness of your regular skin care*⁹.
- Tenshi no Lala First Serum. It's natural and gentle on the skin.
- Tenshi no Lala First Serum. For anti-aging care*¹⁸ from your 30s.
- Try the Angel's Lala First Serum and experience the results.
Question
- Are you suffering from dry skin? Why not try Tenshi no Lala First Serum?
- Do you feel like your skin is lacking moisture? Angel Lara will hydrate your skin.
- Worried about signs of aging*⁸? Get youthful looking skin with Tenshi no Lala.
- Are you satisfied with your usual skin care routine*⁹? Angel Lara will give you even better results.
- Are you searching for a first serum that really suits you?
- Do you want clearer*⁵ skin?
- Do you want to restore firm, elastic skin?
- Want to feel confident in your own skin?
- Do you want to smile every day?
- Discover your new self with Angel's LaLa First Serum.
For a limited time
- Limited time offer! A chance to try Tenshi no Lala First Serum at a great price!
- Limited quantity! Get your Tenshi no Lala First Serum now!
- This is your chance to get Tenshi no Lala First Serum at a special price!
- Do not miss this opportunity!
- Exclusive to the official website! Great deals underway!
CTA
- For more information, please visit the official website!
- Head to your nearest store now!
- Contact us by phone here!
- Free samples available!
- Start your days full of moisture with Tenshi no Lala First Serum!
*¹ To the stratum corneum
*² Fine lines caused by dryness
*³ Efficacy evaluation test completed
*⁴ Dry skin
*⁵ Due to moisture
*⁶Due to drying
*⁷ Moisturizing ingredients
*⁸ Age-related skin conditions
*⁹ Care after washing your face
*¹⁰ The stratum corneum
*¹¹ The outermost layer of the skin
*¹² Moisturizing ingredients
*¹³ Turnover
*¹⁴ Makeup finish
*¹⁵ Due to irregular skin texture
*¹⁶ Colorant free
*¹⁷ This does not mean that skin irritation will not occur in all people.
*¹⁸ Age-appropriate care
*¹⁹ Skin with smooth, moisturized skin
General comment
We asked ChatGPT and Gemini to create 100 advertising slogans, but I personally felt that ChatGPT left a more favorable impression overall.
ChatGPT uses a certain twist and creative terminology that has advertising appeal, and I think it has an attractive and hooky copy that leads to a CTA. The length of the sentence is appropriate, and the power of one word is well conveyed.
On the other hand, Gemini has many universal phrases, and I feel a little reluctant to use it as is. Also, the number of characters is redundant, and no specific theme is apparent.
However, the only thing I thought was great about this is that there were proper warnings written for terms that may violate the Pharmaceutical Affairs Law. I thought this was a very good point when using it in advertising.
Conclusion
I had hoped for Gemini because of the information I had received prior to the test that it was good for generating short sentences, but ChatGPT unexpectedly produced better results. If I had sent out prompts (commands) more gradually and dug deeper into the conversation, I might have gotten different results.
We asked generative AI to write a script for an advertising promotional video
This time, we asked ChatGPT and Gemini to write a script for a promotional video for a certain city.
The odds are that ChatGPT, which has a high rating for the quality of its long-text generation, has the advantage, but how will it turn out?
Let's start with ChatGPT.
You are a professional video director.
You will now be asked to create a script for a promotional video of about 3 minutes.
Title: The Envy of Yokohama Minato Mirai Flying into the Future
Purpose: Promoting inbound tourism to Yokohama Minato Mirai
Target: Young male and female overseas travelers interested in Yokohama Minato Mirai
Overview: A brief introduction to the past and present of Yokohama Minato Mirai, what is so appealing about Yokohama Minato Mirai today, events that will make overseas travelers want to visit, and the deliciousness of the food and water. Finally, we would like to introduce the culture that Yokohama Minato Mirai is spreading to the world.
You may skip the outline proposal process and simply submit a 3-minute narrated script based on the above.
*The narration language can be Japanese.
*Please include the site name and URL of the original article for your research.
↓Below is the script generated by ChatGPT. *The initial narration for ChatGPT was too short, so additional commands were added..
Title: The Envy of Yokohama Minato Mirai Flying into the Future
the purpose: Promoting inbound tourism to Yokohama Minato Mirai
target: Young overseas tourists interested in Yokohama Minato Mirai
[0:00-0:15] Opening
Image: Yokohama Minato Mirai at night. The Landmark Tower and the Ferris wheel are lit up, creating a fantastic night view. A drone slowly rises to provide a bird's-eye view of the entire area.
Narration :
"Welcome to Yokohama Minato Mirai, a city where history and innovation intersect and tradition and the future coexist in harmony."
Music:The grand and moving orchestral music begins quietly, building up a sense of anticipation.
[0:15-0:45] The past and present of Minato Mirai
Image :
- Black and white photographs of old harbors and footage of sailing ships fade in.
- The contemporary streetscape of Yokohama Minato Mirai, with its bustling shopping malls and office district.
Narration :
"Yokohama was once a small port town. Since opening its port in 1859, it has developed as a trading hub, absorbing many cultures and technologies. Throughout its history, the present Minato Mirai has been reborn as an area symbolizing the future. With its shopping malls, business areas and beautiful streetscapes, it attracts many visitors."
Music: Electronic sounds are added to the orchestra to create a modern atmosphere.
[0:45-1:30] The charm of Yokohama Minato Mirai
Image :
- A classical music performance scene at Minato Mirai Hall.
- Smiling tourists enjoying themselves at Cosmo World.
- Enjoying the interior and sweets at the Queens Square shopping mall.
- Foreign tourists relaxing at a cafe overlooking the harbor.
Narration :
"Yokohama Minato Mirai is full of diverse attractions. Minato Mirai Hall delivers moving music, Yokohama Cosmo World is packed with thrilling attractions, and you can enjoy shopping at Queen's Square or relax at a cafe overlooking the harbor. Experiences that can only be had here await you."
Music: Bright and lively rhythm.
[1:30-2:15] A special experience
Image :
- Scenes from Sakuragicho's night market and seasonal events.
- Fine dining sushi and local craft beer.
- Sunset viewed from a sea cruise.
Narration :
"Special experiences await you at Yokohama Minato Mirai. Experience the local culture and energy at night markets and seasonal festivals. Enjoy fresh sushi made with seafood and Japan's finest craft beer at high-end restaurants. And take a cruise around Yokohama Bay at sunset. The moment when the sunset blends into the sea will be an unforgettable moment."
Music: Relaxing jazz sound.
[2:15-2:45] From Yokohama Minato Mirai to the world
Image :
- Architecture and art installations that symbolize the future.
- Scenes from international events (e.g. digital art exhibitions and international conferences).
- A scene where children interact with a robot.
Narration :
"Yokohama Minato Mirai is more than just a tourist destination. It is a gateway to the future. This city, where cutting-edge art and technology come together, hosts international events every day and is attracting attention as a cultural crossroads. There are also many facilities where you can experience the possibilities of the next generation, such as interacting with robots and exhibiting digital art. The culture and technology that this city disseminates will bring new discoveries to its visitors and provide inspiration for the future."
Music:A grand finale.
[2:45-3:00] Ending
Image :
- The camera slowly films the Ferris wheel as it zooms off into the sky.
- Text: "Discover the Future. Yokohama Minato Mirai Awaits You."
Narration :
"Yokohama Minato Mirai is more than just a tourist destination. It is the place where your journey to the future begins. Beautiful scenery, rich culture, and unforgettable experiences await you here. I sincerely look forward to the day we can meet again."
Music: A melody that leaves a heartwarming aftertaste.
Reference site: What was Minato Mirai like in the past? (Part 1) – Hamarepo.com
↓Next, let's look at the configuration script generated by Gemini. *The commands are the same.
The hopes of Yokohama Minato Mirai as it soars into the future
Purpose: Promoting inbound tourism to Yokohama Minato Mirai target: Young overseas tourists, both male and female, interested in Yokohama Minato Mirai Video duration: About 3 minutes
Script:
[0:00-0:15] Opening
- picture:
- Aerial view of Yokohama Minato Mirai shining in the morning sun
- Cuts of iconic buildings such as the Landmark Tower, Red Brick Warehouse, and Cosmo World
- Ships coming and going through the port, bustling streets
- A variety of smiles from different people
- Narration: Yokohama is currently one of Asia's leading international cities, attracting attention from around the world. One area that stands out among the rest is Yokohama Minato Mirai. This area was once home to shipyards and freight stations, but has now been transformed into a charming city that combines modern buildings, beautiful parks, and cultural facilities. Experience the "now" of Yokohama Minato Mirai as it soars into the future.
[0:15-0:45] Past vs. Present
- picture:
- Black-and-white photographs and videos of Yokohama Port from the Meiji period to the early Showa period (※1)
- Contrast with the modern Yokohama Minato Mirai scenery
- Foreign settlement and trade at the time of the port's opening
- The development of the city from shipyards and railroads to a modern one is depicted through timelapse and other techniques.
- Narration: Since opening its port in 1859, Yokohama has flourished as a hub of international trade, quickly adopting Western culture and leading the modernization of Japan. The Port of Yokohama, which once exported raw silk and silk fabrics overseas, is now the gateway to the tourist city of Yokohama, where international cruise ships call. Then, at the end of the 20th century, Yokohama Minato Mirai redeveloped the former port facilities site and began to write a new chapter in its history as an international business district and cultural and tourist hub.
[0:45-1:30] The charm of Minato Mirai
- picture:
- View from the Landmark Tower
- Event scenes at the Red Brick Warehouse, stylish shops and cafes
- Cosmo World Ferris wheel, people enjoying the amusement park
- Cultural facilities such as the Cup Noodle Museum Yokohama and the Yokohama Museum of Art
- People relaxing in waterside areas such as Zo-no-hana Park and Rinko Park
- Night view, light up
- Narration: A sophisticated streetscape lined with skyscrapers. The retro atmosphere of the Red Brick Warehouse. An open park overlooking the sea. Yokohama Minato Mirai has many faces that captivate its visitors. Shopping, gourmet food, entertainment, art, and nature...Everything that will pique your curiosity is gathered here.
[1:30-2:00] Event Information
- picture:
- A look at the event held at Yokohama Minato Mirai (※2)
- Fireworks displays, music festivals, art events, etc.
- Display QR codes for each event's official website
- Narration: Yokohama Minato Mirai hosts a variety of events throughout the year, including music festivals that bring together artists from all over the world, spectacular fireworks displays that light up the night sky, and events where the entire city is bathed in art... Here you'll find unforgettable experiences that will make your trip even more special.
[2:00-2:30] Gourmet information
- picture:
- Food served at restaurants and cafes in Yokohama Minato Mirai (※3)
- International cuisine, dishes using local ingredients, sweets, etc.
- Appealing the deliciousness of water (※4)
- Narration: As a gateway to the world, Yokohama Minato Mirai is home to a diverse food culture. From authentic Western cuisine to exquisite Chinese cuisine and Japanese cuisine featuring fresh seafood, a gourmet experience awaits to satisfy your taste buds. Yokohama's water is also known for its softness, further enhancing the deliciousness of food and drinks.
[2:30-3:00] Cultural Communication
- picture:
- Artists and creators based in Yokohama Minato Mirai (※5)
- Music, art, fashion, design, etc.
- Introducing the culture of Yokohama to the world
- Narration: Yokohama Minato Mirai is a city brimming with creative energy, giving birth to new culture. Music, art, fashion... The culture that is sent out from here to the world moves people's hearts and becomes a force for creating the future. Come to Yokohama Minato Mirai and encounter new discoveries and emotions, and spin your own story.
[3:00-] Ending
- picture:
- Beautiful scenery of Yokohama Minato Mirai in the sunset
- A shot that evokes people's smiles and hope for the future
- Displays the Yokohama Minato Mirai logo and a QR code for the tourist information site
- Narration: We look forward to welcoming you to Yokohama Minato Mirai, which is taking flight into the future.
Research Source:
- (※1) Yokohama Museum of History: https://www.rekihaku.city.yokohama.jp/
- (※2) Yokohama Minato Mirai 21 Official Website: https://www.minatomirai21.com/
- (※3) Gourmet website "Tabelog" Yokohama Minato Mirai area: https://tabelog.com/kanagawa/A1401/A140103/
- (※4) Yokohama Water Bureau: [Invalid URL deleted]
- (※5) BANKART1929: https://bankart1929.com/
General comment
The initial command for ChatGPT had too little narration text to fit into a 3-minute script, so we added additional commands to increase the amount of text.
Even so, the writing in each block was not stable, and just when I thought they would dig deeper, the writing stopped. Also, they only wrote in very shallow and general terms, so it couldn't even serve as a rough draft for a job. There was only one research source and no link, so I wondered if they were even motivated. At the very least, it's tough to use for design in advertising production.
Gemini, on the other hand, created a very impressive script with just one command. The narration was very emotional, and the scenery of the scene seemed to come to mind. The content was solid, and it dug deep into my rough requests, so it was of a good enough quality to use as a starting point. (I'm still not satisfied with the amount of text, but it's a good AI if I feel I can just edit it from here.)
The research source also includes an address, which gives you peace of mind and makes this type of information trustworthy.
Conclusion
Gemini emerged victorious in the battle to create a script using generative AI.
It looks like ChatGPT will have a hard time improving its quality from here.
At the moment, we are seeing a reversal of the odds, with ChatGPT being short-messaging and Gemini being long-messaging.
We tried using a generative AI to create advertising logo data
In advertising design, logo design is one of the most popular projects, and I think any designer aiming to work in advertising would want to try making one at least once.
AI may be able to do that. (Maybe?) This time, I asked ChatGPT and Gemini to create the logo for "Gadget Mania Z".
Now, what kind of things will they propose?
ChatGPT example
You are a professional art director.
Today, I would like you to design a logo for a certain company.
The company name is "Gadget Mania Z."
Below is the information and conditions:
Industry: Sales of gadget products
Concept: World Minds Gadget
Purpose: A logo that is recognized not only in Japan but also overseas.
Design: A simple and international logo
Examples: Uniqlo, Nike, Apple, Amazon, etc.
Number of suggestions: Please suggest 10 suggestions.
The answer I got was the following:
Next, the answer Gemini gave for the same command is as follows:
General comment
Even if you ask ChatGPT to create multiple designs, they only propose one image. Also, the output logo itself was blurred and smudged, so the image quality was unusable, and the design also partially reused the Amazon and Nike logos that were given as "examples," so it wasn't of a usable quality.
Gemmini's images all looked similar, and it took a long time to generate them, so I stopped generating them after 6 images. These are more like patterns than logos.
Conclusion
This time, neither of the results were worthy of evaluation. I think it will take some time to improve the quality to a level that can be used in advertising production.
By the way, if you have the paid version of ChatGPT, you can use customized ChatGPT called GPTs. For example, you can use AI models specialized for image production and AI models specialized for lighting for free. In this case, the results may have been slightly different. At least, after seeing the results this time, I don't feel like using it for advertising design.
Postscript: I used ChatGPT to create several images for this article, including the key visual. (These images are annotated as Generated by ChatGPT.) ChatGPT seems to be quite good at generating abstract CG and illustration-like images. Images were generated according to the command statements.
However, when I tried to issue the same command in Gemini, it returned a ridiculous landscape image, which was not useful. Therefore, ChatGPT wins in terms of image generation.
Update on February 2024, 11:As I researched, I found that there are many other AI image generation services besides these two. One of them is "Microsoft Create" is a service that shows good quality and is quite useful. Anyone with a Microsoft account can use it for free. I thought the prompt boost service, which reinforces the command you enter, was interesting. Below, I created a logo with the image of ChatGPT and Gemini facing each other. ↓
Practical Uses
I found that ChatGPT and Gemini both have their pros and cons. However, that may just be because I haven’t mastered using them yet.
So I thought about how generative AI can be used as a design tool for advertising production, including some optimistic views about the future.
- Slogan ideas for presentation materials, advertisements, etc.:ChatGPT excels at generating catchy slogans that are full of ideas. It is used for brainstorming ideas and combining them from the finished product.
- Text generation for pamphlets, etc.:Both ChatGPT and Gemini have a high level of text generation ability. This can be used to generate lead and body text for pamphlets, etc.
- Summarize long text and reuse it in any medium:Both ChatGPT and Gemini are good at summarizing long texts. The summarised texts expand the ideas that can be used in various media.
- Image generation for presentation materials:ChatGPT is limited to CG and illustrations, but it is possible to create catchy images. The resolution is a little low when enlarging the image, so it is best for presentations.
- Script creation for advertising videos and YouTube shows:ChatGPT can also write a script, but in my opinion Gemini is more natural and emotional. If you devise a command sentence, you can create a draft version.
- General proposal:Both ChatGPT and Gemini have proven their high writing ability. Even if you give the AI's catchy copy, summary, and image generation capabilities (ChatGP), as well as proper command sentences, it can also generate long sentences, making it possible to create proposals that keep people in the office working all night.
For this reason, generative AI is widely useful as a tool for advertising production and design.
However, since the generating AI is not perfect, it may sometimes suggest incorrect information. Please be sure to check the source of the information yourself.
Summary: The future of generative AI in advertising creation
Before coming to my conclusion, I played around with both the ChatGPT and Gemini apps a bit.
When I first used it, I felt that this was something that needed to be incorporated into advertising production right away, and that the "future" had truly arrived.
The comparison showed that both had limited benefits, and that they still needed to be polished up, but they were still a huge step forward compared to AI (?) like Amazon Alexa or Apple Siri, and I had a feeling that this trend would become a trend in advertising production within the next few years. In fact, they are already being used in projects for major companies. (I will introduce some examples later.)
It is said that the evolution of AI will reach equilibrium by 2030 and surpass the human brain.
This would likely lead to an increase in lazy people in the world, but it will only be a matter of time before AI appears to manage this.
Overall, I had fun with the generative AI, so I'd like to try to master it.
Surely there must be some trick to it.
Bonus: Generative AI company examples
In recent years, many companies have been introducing AI into advertising production, with particular attention being paid to its use in large-scale projects. Below are some actual examples.
1. Dentsu's digital advertising improvements
Dentsu is using generative AI "∞AI" to create and optimize creative content for digital advertising. "∞AI" is an advanced tool that consistently automates all processes, from discovering the appeal of an ad, to generating creative content, predicting effectiveness, and even proposing improvements.
Source:Dentsu News: "Four AIs will continue to improve digital advertising creativity forever!"
2. Coca-Cola's AI-Generated Holiday Ads
In 2024, Coca-Cola created an AI-powered holiday ad that featured AI-generated characters and scenes with personalized messaging for each city, but some viewers criticized the unnatural characters and distorted proportions.
Source:wall street journal
3. Yum! Brands' AI-Driven Marketing
Yum! Brands, which owns Taco Bell and KFC, has reported improved purchase rates after running AI-powered marketing campaigns, and using AI to optimize personalized email offers and messaging has increased consumer engagement and reduced customer churn.
Source:wall street journal
4. Toys “R” Us’ AI-generated ads
Toys “R” Us used AI to create an ad that told the story of founder Charles Lazarus’ childhood, with AI-generated imagery and storytelling that sparked a debate about the future of marketing.
Source:wall street journal
↓Below is a review article of "Sora," a video generation AI from OpenAI, also part of ChatGPT.
↓I also wrote a super-fast article on the latest version, ChatGPT-4.5, so please check it out!
Reference link list
ITreview (ChatGPT review)
I have referred to information about ChatGPT's user ratings.
https://www.itreview.jp/products/chatgpt/reviews
Reinforz Insight (Gemini Review)
I looked at Gemini's user reviews and information about its integration with Google Workspace.
https://reinforz.co.jp/bizmedia/19477/
OpenAI official website (ChatGPT update information)
I referred to information about ChatGPT's version update history and feature introduction.
https://openai.com/chatgpt
Official Google blog (Gemini update information)
We checked Gemini's latest features and release information.
https://blog.google/products/gemini/
AI news portal site "AI Trends"
We used information on technical comparison between ChatGPT and Gemini as a reference.
https://aitrends.com
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