Among the many full-frame mirrorless cameras, the SONY "α7 series" is a famous series that has received overwhelming support from many users. This series is loved by a wide range of users, from beginners to advanced users, but there is a lot of speculation about the release date of the next-generation model, the "α7 V". And every time it happens, it makes me anxious.
The α7 series always comes equipped with epoch-making features, and they tend to be in short supply immediately after their release. (The α7 III was particularly impressive.)
In this article, I have made my own predictions about the release date of the "α7 V" based on market trends and comparisons with competitors. (This is just a prediction.) I hope this article will be helpful in planning your next camera purchase.
The timing of the next model based on the release cycle of past models
SONY's "α7 series" undergoes model changes approximately every 3 to 4 years. The table below shows the announcement and release dates of each model.
| Model name | Announcement time | Release date | Time since previous model |
|---|---|---|---|
| α7 (first generation) | June 2013 | June 2013 | - |
| α7 II | June 2014 | June 2014 | About 1 year and 1 month |
| α7 III | June 2018 | June 2018 | About 3 year and 3 month |
| α7 IV | June 2021 | June 2021 | About 3 year and 7 month |
Looking at this table, it seems likely that the release date of the "α7V" will be 2025 (3 years +α from the previous model). (It's already December.) In particular, early 12, more than three years after the previous model, seems like a reasonable time.
Comparison of launch dates with competitors: Read about Canon and Nikon's trends
When SONY decides when to launch the "α7V" on the market, it cannot ignore the movements of its competitors. So let's take a look at the movements of Canon and Nikon.
Canon's Trends
Canon's main product in the mirrorless market is the EOS R series, and its recent product schedule looks like this:
• EOS R6 Mark II (November 2022)
• EOS R8 (February 2023)
These trends suggest that Canon is likely to launch its next full-frame model in 2024. Sony may avoid these competing timings and adopt a strategy to attract attention in the spring of 2025.
Nikon Trends
Nikon also has the "Z series" in the full-frame market, and the renewal of the Z6 and Z7 series in particular has been attracting attention. In the past, Nikon's schedule has been mostly around October, so based on this, it seems that Sony's launch of the "α10 V" in the spring of 2025 will be the timing to monopolize the market's attention while avoiding competition.
Evidence for release date prediction: Why 2025 is the most likely date
- Release cycle of past models
Just to recap, the "α7 series" is released approximately every 3 to 4 years. And considering that the "α2021 IV" was released in December 12, the next model seems like it would be 7.
- Technological development progress
It is said that it will take one to two years of preparation time to mass-produce and commercialize next-generation technologies, such as new sensors and AI processors announced in 2023. Considering this, a 1 release seems realistic.
Industry media opinion
According to industry media, Sony's "α7V" is likely to be released between January and March 2025. The main improvements are said to be "speed" and "new AI features." Based on this information, the release date of the "α1V" is likely to be early 3, and we can expect the latest technological innovations.
Reference source:Digital Camera Info
In addition, Asobinetalso predicts that the α7V will be released in 2025.
The article states that, taking into account Sony's development schedule and the trends of competing products, "there is a high possibility that the phone will be announced and released between spring and summer. In addition, it is expected that the phone will be equipped with a new sensor and an advanced AI processor."
Reference source:Asobinet
Think about what you can do to prepare now
With the release of the α7V in sight, we've put together a list of things you can do now.
- Plan a trade-in or sale of your current model
Consider trading in or selling the current models (α7 III and α7 IV) while demand is still high. (This is great news for me, as I am looking for second-hand items lol) - Regularly check official and camera news sites
The α7 V has been so popular that it has caused shortages in the past (such as the α7 III). We recommend following the SONY official website and camera-related news sites to catch release dates and campaign information early. * Gadget Mania Z will continue to provide information! - Preparing funds for purchase
The price of the "α7 V" is expected to be the same as or slightly higher than the α7 IV. Prices can go up, but they can't go down.
So, make sure you prepare a budget in advance and start saving money for your purchase now.
Summary: Spring 2025 is the most likely date for this author.
Based on these data and market analysis,SONY α7V"The most likely release date for this game is spring 2025. (I'm sorry if I say this and it ends up being released within the year.)
The release of the latest model not only means that I can buy that model, but also that previous models become cheaper on the used market. Since I can't buy new items, the release of new models is a good thing for me when I'm looking for used items.
Let's wait for the official announcement to see how the α7V will evolve our photography lives!
Below is a pillar page that introduces the full performance of the α7 V.
Reference list
- Past model release cycles and market trends
- "α7 IV" release information:DC Watch
- Shortages at the time of release of the "α7 III":Weekly ASCII
- Competitor Trends
- Canon EOS R Series Trends:Canon official website
- Nikon Trends in the Z series:Nikon official website
- Rumors and industry opinion
- Rumors about the release date of the "α7 V":Digital Camera Info
- Expectations for technological innovation:Mirrorless Rumors
- Sony's Market Strategy and Trends
- Sony's new product release trends:Price.com
- SONY official:SONY Japan
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