One of the social networking apps that has rapidly gained recognition since the end of last year and has been the talk of the town in 2021 is "Clubhouse."
A popular SNS app also known as "Kuraha" for short.
But I think there are actually a lot of people who don't use it.
I think the invitation-only system is the key to why participation is so difficult.
As of April 2021, 4, some people believe that the boom has already passed.
※The author is just now getting into this craze, haha
Clubhouse: A hot topic, but little is known about it
What on earth was this huge boom?
there,
What kind of SNS app is this?
"I want to ride the wave of social media apps that may become popular again."
"My acquaintances are doing it, but I don't know how to enjoy it."
For those of you who are wondering what Clubhouse is, I would like to explain what it is.
What is Clubhouse?
Many people may be wondering, what exactly is Clubhouse?
In a nutshell, this app is a social networking app that allows you to easily talk to an unspecified number of users via voice.
- Easy audio distribution
- You can listen to any user's audio broadcasts
- Anyone can join the audio stream
These three are the core.
Since it is not a video app, you don't need to show your face and it can be used easily.
The popularity of "Clubhouse" around the world
Clubhouse is a social media app that has a new history in 2020.
How prevalent is it around the world?
Following on from YouTube and TikTok in a New York Times article
Articles were published saying that the next generation app would be Clubhouse, and it is believed that its popularity has increased due to the fact that in the US it is often used for a variety of purposes, such as celebrity talk shows and DJ events.
As of February of this year, the number of app downloads had exceeded 2 million, and it is predicted that the app will continue to be popular both domestically and internationally, but as of April the number of downloads has dropped sharply.
However, this could also be seen as a temporary calming down of the sudden boom in popularity.
Three features of Clubhouse
Next, I would like to list three major features of the audio SNS app Clubhouse.
Feature 1: It is an invitation-only SNS
A major feature of Curaha is that it is an invitation-only SNS.
Currently, you cannot join Clubhouse unless you receive an invitation from an existing user.
Additionally, initially the invitation slots are limited to two people.
*The number of invitations will increase depending on the amount of time you use the app, etc.
This can be considered a status symbol when using Clubhouse.
Feature 2: It is a "real-name SNS"
You can only invite new players to Clash of Clans if their phone number is listed in your smartphone's contacts.
Furthermore, registration for the app must be done using real names.
There is a local constraint that you can only invite people whose phone numbers are listed, and the people you connect with must also be real friends in the real world.
Feature 3: Listen to celebrities' broadcasts and conversations
Since you can basically join any stream you want on Clash Royale, you can easily join the streams of celebrities and influencers.
You can listen to the broadcast.
In other words, you can become part of the audience and hear the celebrity's voice live.
This is one of the major features.
3 basic steps to using Clubhouse
We'll explain how to use Clubhouse, a social networking app that is rapidly gaining popularity, in three easy-to-understand steps, even for first-time users.
Let's take a look at them one by one.
Step 1: Install the app
First, install the social media app Clubhouse.
(App name: Clubhouse: Drop-in audio chat)
*As of April 2021, only iOS apps are supported.
Many beginners may be put off by the fact that Clubhouse is currently written in English, but don't worry, we will explain everything in detail below.
Step 2: Initial setup
Next, register your account and set up the initial settings.
English instructions will be displayed, but by following the steps below you can easily set up the initial settings.
1. After launching the Clubhouse app, click "Get your username"
2. Enter your phone number and click Next.
3. An SMS verification code will be sent to the phone number you entered. Enter it and click Next.
4. Enter your full name and click Next.
5. The "@" screen will appear, so enter your preferred username and click "Update".
You're now ready to receive invitations to Clubhouse.
So, ask your friends who are already enjoying Kraha to invite you.
If you install the app in advance and get a friend to invite you, you will receive an SMS.
When you launch the app, you will see the following screen.
6. Launch the app. If you want to connect to Twitter, click "Import from Twitter."
7. Set the icon and click Next
8. A pop-up window will appear asking you to connect to your iPhone. Click OK.
9. Clubhouse users will be displayed, so click "Looks good"
10. Click the topic you are interested in. If there is nothing in particular, click "Skip"
11. Check the recommended users you want to follow and click "Follow"
Click the small text below to uncheck all boxes.
12. Click "Allow" if you want to be notified, or "Don't Allow" if you don't want to be notified.
The initial setup is now complete!
Clubhouse does not have a password.
Your phone number and verification code will be your login information.
You don't have to worry about forgetting your password!
Step 3: Homepage Features
Next, let's look at how to use the home page.
The basic functions are summarized below based on the top page.
- Magnifying glass icon in the upper left corner: Used for user and room searches
- Top right icon: Edit my page
- Bell on the top right: Notifications from followers and management
- Top right calendar: You can schedule the room you will open as an event in advance.
- Top center email icon: You can invite friends (default is up to 2 people)
- Bottom center: Current ongoing chat rooms. You can join freely.
- Bottom (Start a room): Create your own chat room
- Bottom right dot: Chat available members list
By knowing the functions of the top page
It's easy to use Clubhouse.
Three ways to enjoy Clubhouse
Here are two tips to help you enjoy Clubhouse.
The good thing about this app is that it can be used in ways that other apps don't.
If you know the tips to have fun, Clubhouse will be two or three times more fun!
As a very handy radio
You can easily join a room in progress.
You can spend a relaxing time listening to the stories of people who have the same hobbies as you and the voices of people you like.
Keep your smartphone nearby before going to sleep. Use it while driving. Use it during your free time at work.
There are various situations in which it can be used.
Since you can listen to it in the background, it's a very convenient radio station.
As a tool to casually get together with friends
It's convenient for friends who are far away or club members to get together and hold a club drinking party instead of a Zoom party.
In addition, Clubhouse allows you to restrict access to rooms you create, so you can enjoy chatting with friends without being disturbed in your privacy.
The No.1 app for casual conversation
Clubhouse is a social networking app that allows you to chat casually, so one of its features is that it can be enjoyed in a different way than other social networking apps.
Zoom is becoming mainstream these days, but many Zoom users have concerns such as "feeling nervous when meeting face-to-face online."
With Kraha, you don't have to show your face and you can talk easily using only your voice, so you don't have to worry about feeling overly tense or getting mentally exhausted.
Even those who are reluctant to chat online can enjoy
Clubhouse is the next generation social media app.
Who are the famous Clubhouse users in Japan?
We have compiled a list of people who enjoy Clash of Clans, including famous Japanese celebrities and athletes.
athlete
Yu Darvish, Kosuke Kitajima, Saori Kimura, Koji Uehara, Keita Inagaki
Comedian
・Razor Ramon RG ・Atsushi Tamura ・Hiroyuki Ariyoshi ・Masahiro Ehara
・Bibiru Oki・Rintaro (EXIT)・Kanechika (EXIT)・Nagata (Chocolate Planet)・Watanabe Naomi
Singer, Talent, Actor
・Haruna Kojima ・Minami Takahashi ・Nicole Fujita ・Ruriko Kojima
・Daigo・Hachu・Kuniko Asagi・Tsuruno Takeshi・Fuwachan
Trends seen by Clubhouse users
We introduced Japanese celebrities who use the social networking app Clubhouse.
In addition to the people we have introduced this time, there are many other Clubhouse users.
Some of the names that come to mind on Instagram are Naomi Watanabe, who is known to everyone, and Fuwa-chan, who is currently attracting a lot of attention on TV.
Those who are conscious of fashion and trends
You can see that they are actively using it.
Summary
We have summarized information about Clubhouse, the most popular social media app of 2021.
I hope you learned about the background of Clubhouse's popularity, how to use it, and how to get started.
Clash of Clans in Japan has a short history, and compared to Twitter and Instagram, the number of users is still small. The first boom suddenly occurred at the end of last year, and the number of downloads peaked in February of this year.
Then, between March and April, the number of downloads plummeted.
But the intensity of these ups and downs is similar to that of Twitter and Instagram in the past.
Twitter and Instagram came into the market with a lot of fanfare, but in the past, they were just famous and only had a small number of users. There was a time when many people left them and they were called obsolete.
Twitter and Instagram have become very popular social networking apps today.
I think the influence of celebrities and overseas trends are also factors in its popularity in Japan.
As the number of entrants into the SNS app market increases, the barrier to entry naturally rises.
The reason for this is that, as YouTubers, it is the pioneers who tend to achieve great results.
Now that the boom has died down, it may be time to start.
Perhaps now is the time for the audio social networking app Clubhouse to gradually become more popular.
Now that there are fewer competitors, it might be a good time to start.
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