Hello everyone. This is N from the editorial department.
This may be a bit sudden, but have you ever felt suffocated by modern society?
There are lots of ways to relieve stress out there.
It could be boxing exercise, playing games, or just taking a bath...
This time, we will introduce you to an incense that can be easily made at home and will also help you develop a "Zen" mindset... a beautiful and mysterious incense."hibi"I would like to delve deeper into the effects of this.
Incense is a Zen healing agent that fits into today's busy world!
Do you have time to take a deep rest right now? I'm so busy with my daily life that I don't have time! I don't even know what it is!
For those people, I would definitely recommend incense.
Burning incense is expected to have a relaxing effect on the mind and body and a purifying effect on the soul, and it is now popular not only in Japan but all over the world, and it is rare for it to be incorporated into daily life.
The best thing about incense is that it provides a relaxing effect without any hassle.
Simply light your favorite incense and stick it in the pot and the soothing scent will fill the room.
I myself regularly burn incense to relax my mind and body and purify my spirit through its "Zen" properties.
Today I would like to share my impressions of the scent of "hibi."
Background of the development of "hibi"
I usually use stick-type incense, but sometimes I burn "hibi" for special occasions. First, I'd like to tell you about the background of "hibi".
The following is a quote from the official website.
"Connecting Japan and the world with the joy of fragrance." Founded in 1936, this incense manufacturing company on Awaji Island is an innovator.
Quote source:https://hibi-jp.com/backstory.php
As you walk through the town, the scent of incense wood floats softly in the air.
The amount of incense and joss sticks produced here on Awaji Island accounts for approximately 70% of the incense and joss sticks produced in Japan.
The technique of making incense sticks was brought from Sakai, Senshu in 1850 during the late Edo period, and took root in this area, supported by the unique "west winds" of this region, which are ideal for drying incense.
Daihatsu Co., Ltd., a long-established company with a history of about 80 years in incense production, started out in Sakai and later moved to Awajishima. Since its founding, the company has continued to create innovative products, such as making incense with scents mixed by a French perfume manufacturer.
The oriental culture of "burning incense" is now attracting attention in European countries, and we are actively participating in overseas trade fairs.
"Connecting Japan and the world through the joy of fragrance" - this has been our unchanging wish since our founding.
Incense from Awaji Island and matches from Harima: the bearers of two traditional industries in Hyogo Prefecture first met in 2011.
Starting with the idea of incense that can be lit by striking it like a match, about three years of trial and error passed.
Achieving both strength and fragrance, even when struck like a match, and choosing a scent that matches the brand's worldview. Developing a name and packaging that conveys the sensibilities of modern Japan.
All of these were "designs" aimed at creating new ways to enjoy scents.
Enriching your life through collaboration with Japan's manufacturing culture.
Hibi has become synonymous with incense both in Japan and overseas.
We hope that we can give pride and dreams to those who work in traditional industries.
That's a great concept.
It was in this area of Himeji that Kobe Match Co., Ltd. was founded in 1929.
The company now accounts for approximately 70% of the matches produced in Japan.
However, the reality is that the act of lighting a match is gradually disappearing from everyday life.
"Matches don't have to be the main focus. I just want to be able to pass on the roots of matches."
With this in mind, several years ago they began working to increase points of contact with users, such as collaborating with reissued retro matches and designer T-shirts, which eventually led to the development of the "hibi" products we know today.
Knowing the background is necessary to enjoy a product more, and I think that products like "hibi" can be enjoyed even more if you burn them while thinking about their background.
"Hibi" is an incense that can be enjoyed for 10 minutes.
It is said that some phenomena in nature have "1/f fluctuations," and their high relaxing effect has been scientifically proven. It is also said that incense smoke has this effect.
In addition to these effects, "hibi"10 minuteThe concept is to set a specific time period and enjoy the scent within that time.
Unlike regular incense, "hibi" is shaped just like a match.
Once you strike a match and light it, you can surrender yourself to the rising scent of natural "1/f fluctuations" and dive into your own world...
Humans are creatures of habit.
Instead of burning incense idly, you can create a routine for yourself of "getting into your own mode for 10 minutes," which will help you to clearly distinguish between work and personal time.
This is what makes it different from regular incense.
How to enjoy "hibi"
In fact, the official website has information on how to enjoy "hibi," so please take a look.
In this way, "hibi" allows you to easily enjoy incense without a lighter.
And best of all, it's extremely portable!
When you're on a business trip or traveling, you can just take the "hibi" out of your pocket and enjoy soothing your tired body and mind wherever you like. This is what I like about it.
It's quite difficult to take regular incense outside.
Summary
What did you think?
The handy and portable "hibi" makes it easy to create a habit of "10 minutes of me-time" in your daily life at home, when traveling, or on a business trip.
It can be adapted to various lifestyles, and you can enjoy your favorite scent anytime, anywhere just by striking a match. If you keep it in your bag, you can also create a stylish look when you need it.
And there are a wide variety of flavors and scents available.
*The author's favorite flavor is "003"!
Why not try improving your lifestyle with "hibi," an incense that is easy to enjoy even for incense beginners and has an easy barrier to entry?
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